Ross Tuffee

Ross is a tech sector entrepreneur with a background working across the public and private sectors.

He started his career as a Management Consultant with Ernst & Young and was invited to join the Management Team of one of its clients, First Choice (later to become TUI Travel) in 1995.  He moved to Scotland in 1997 to work for Diageo, mainly in business change and IT roles, focusing on how technology can enable change for both consumers and employees.

On leaving Diageo, 10 years ago, Ross set up Dogfish Mobile (now Vidatec), just after Apple launched their iPhone.  “At this point, believe it or not, conversations with prospective clients revolved around ‘why mobile?’ in an environment where only 10-15% of people had smartphones…” says Ross. “we could see the potential, but we had to be part of creating the market, as well as servicing it.”

Dogfish Mobile was an enterprise mobile software development company focusing on the delivering behaviour changing solutions for businesses, organisations, their customers and their employees.  Dogfish delivered solutions across a range of sectors including Leisure and Travel, Retail, Financial Services, Utilities and the Public Sector.

Ross grew Dogfish to c.40 strong “mobile passionate” employees, working with many large corporates/organisations, including Public Health England, TUI Travel, Merlin Entertainments, English Heritage, Network Rail, Chubb Insurance and St James’ Place.  The company established offices in the UK and India to meet this demand.

Ross worked with CIOs and business leadership teams to develop mobile strategies and solutions that deliver positive business outcomes.  “We didn’t just build apps, we developed behaviour changing solutions that positively impacted people’s lives and drove great value for our customers.”

Ross lead Dogfish though its acquisition by The Insights Group in 2017/8.  He now focuses his time supporting regional and national initiatives aimed at driving up the capability of technology teaching in our schools and universities and inspiring young people to consider a career in technology.  He works with charities/not for profits and is part of a team bringing AI and ML technologies to the employability, skills development and recruitment sectors.

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