Peter Proud is the Founder and CEO of Cortex Worldwide, a former WPP agency that has a strategic partnership with Microsoft. The two companies have jointly developed a new cloud-based marketing solution built on Azure, enabling you to quickly build, localise, secure and centrally manage your entire digital real estate. Prior to this, Peter held the role of Managing Director of Strategic Accounts and Partnerships for Accenture Interactive Digital Practice, providing integrated marketing, technology and analytics solutions for the digital world. Before joining Accenture, Peter worked at Microsoft for 14 years managing accounts for some of the world’s leading household names and was integral in the establishment of Microsoft’s ‘One Microsoft’ initiative. A passionate advocate for the digital technologies industry, Peter sits on both the ScotlandIS Board and Edinburgh Napier University’s Graduate Level Apprenticeship Advisory Board.