Renowned as a truly outstanding inspirational speaker, Frank Dick is currently President of the European Athletics Coaches Association, Member of the IAAF Coaches Commission and Chair and architect of the IAAF Academy. He was also the ICCE Global Coaches House Program Director at London Olympics 2012, in Calgary during the 2014 Winter Olympics and in Glasgow during the 2014 Commonwealth Games. He will continue in this role through to Rio 2016.  From 1979 to 1994 he was Director of Coaching for British Athletics.  His work with the team, through what is seen as its golden era for UK, saw him acknowledged as one of the leading sports coaches at world level.


Frank is riding high on the outstanding results from his position as High Performance Director for SASCOC (South African Sports Confederation and Olympic Committee) where he was the consultant to South Africa’s top coaches and athletes at this year’s Rio Olympics and Paralympics.  RSA achieved 10 medals with 2 Gold, 6 Silver & 2 bronze.  Four of those medals were gained in Athletics, Frank’s area of expertise.

His focus was on assisting SASCOC with the preparations for Rio 2016, advising Athletics South Africa (ASA) with their national development plan and high performance strategy and there was a  secondary objective of assisting with long term planning for Tokyo 2022 while also ensuring that South African teams are competitive at the 2020 Games in Tokyo.


Now Frank is hoping to take the success from RSA into a new area and has undertaken a challenging position in the UK as a strategic planning consultant with Eddie Jones and the England Rugby Leadership Team.


In this position, Frank personally coached decathlete Daley Thompson who, like his teammates Sebastian Coe, Steve Ovett , Tessa Sanderson, Sally Gunnell, Alan Wells and Linford Christie, won Olympic Gold.


He also applied his performance planning and conditioning programs in other sports to the advantage of world class performers such as Boris Becker (tennis), Katarina Witt (ice skating), Gerhard Berger (FI) and Justin Rose (golf).He is working with St George’s Park for the development of English football, and with Scottish Rugby as well as the Australian Rugby Union.


Frank’s expertise is sought around the world by federations, coaches and athletes in a wide range of sports. His coaching presentations and workshops inspire and motivate people to be responsible for their own performance, their own development and the development of others. His coach education and development skills have been put to use in speed and figure skating, badminton, rowing, canoeing, cycling, cricket, tennis and triathlon both nationally and internationally, including in South Africa, Canada, USA, Finland, Portugal, Greece, Russia, China and France to name a few.


In 2011, Frank was awarded an Honorary Professorship by the National Sports Academy of Bulgaria in recognition of his influence in advancement of coaching in Europe.  This followed an Honorary Doctorate by Loughborough University for his contribution to coaching and coach development.


Frank’s contribution to sport brought an OBE in 1989, induction to the UK Coaches Hall of Fame with the Dyson Award in 1999 and the prestigious title “UK Sporting Hero” by UK Sport in 2001.


Against this history of excellence through coaching some of the best talent in international sport, he has, over the past 25 years of speaking to hundreds of companies around the world, recognised the key areas of personal and professional development which, once taken out of a ‘training room’ mentality and put into a business context, will lead to individual and team performance advantage, simply by giving a different perspective.


He is the author of four major publications; ‘Sports Training Principles’ (6th edition), ‘Winning’, ‘Winning Lines’ and ‘Winning Matters’, and is currently working on a new book about coaching.


His priority projects currently are related to commitment to working with ICCE in directing the Global Coaches House and additionally supporting the Global Coaching Framework from the coach’s perspective. These include:


  • Setting out the Coaches Development Pathway
  • Pursuing the concept of the Coaches Charter
  • Progressing the vision of a properly regulated coaching profession
  • Creating a concept of coaching licence which reflects CPD and coaching effectiveness credits


Frank’s presentations and workshops cover a wide range of topics, including athlete performance delivery under pressure; review and debriefing processes; strategic planning for major championship campaigns; creating active life programmes; building effective teams; and the winning edge – leadership.


Frank is the author of four major publications: ‘Winning Matters’, ‘Sports Training Principles’, ‘Winning’ and ‘Winning Lines’, all classics in their fields.

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